Internet marketing strategies for businesses, entrepreneurs and other individuals can take on many forms, one of which is email marketing. It is an extremely convenient form of internet advertising that is starting to increase in popularity with many businesses because of its many benefits and the advantages that it has over traditional forms of advertising including direct mail efforts. Not only is it targeted in most cases, but some email marketing services such as autoresponders give free tools to business professionals that allow for the tracking and customization of email and messages to consumers.
Basic Autoresponder Process
There are several autoresponders on the Internet that offer email marketing services; a couple popular examples are Aweber and ProSender. Each autoresponder service allows you to market and send emails to a large amount of email addresses; there are typically packages to meet the needs of various sizes of businesses. The more email addresses contained within your database, the more expensive the service plans of autoresponders. An example plan is Aweber?s $19 base package that allows you to send messages to 500 email addresses within your database? this is sufficient for many businesses.
Once you have acquired email addresses, autoresponders allow you to customize email messages. The messages you customize and write will automatically be sent to the customers in your email marketing list on the dates and occasions that you specify. You can set up your autoresponder to deliver emails in a chronological fashion starting from the time that a customer signs up to your list; this method is known as ?drip? email marketing because the messages are sent on a set schedule. You can also send out one-time email blasts or notices to the people on your list. In addition, the emails that are automatically sent are prepared in advance by you or your marketing team so that they?re instantly and automatically sent by Aweber, ProSender, or whichever autoresponder service you choose.
Autoresponder Email Content
You may be wondering at this point about the types of email content you can send to your customers and prospects. The content of your email messages, however, and the way in which they are written is a crucial part of having success with email marketing. The major point of email marketing is to establish a connection or relationship between you and your prospects and customers. The better your relationship is? the more of a chance you have to profit and sell to your customers.
The relationship factor being said, the first content of your email and possibly even the first few sets of email messages to your customers should contain helpful information that your customers would find helpful. Examples include sending tips, how-to advice, and top-5 or top-10 lists of things that your prospects should know. These first few emails are meant to establish the relationship and build the trust factor between you and the prospect. As such, the first email or first few should contain no advertising or affiliate links whatsoever.
Success with Email Marketing
On average, each of your email marketing subscribers needs to be contacted 7 times before you?ll make a sale or profit from that individual. This fact highlights the importance of email marketing relationships, building trusts, and knowing when and at what times it is appropriate to advertise. Whereas the first few email marketing messages should strictly contain helpful information for your prospects, don?t be afraid to include advertisements and affiliate links in subsequent email messages and campaigns.
However, while keeping the same principles of the ongoing relationship between you and your customers, the email messages you send should still contain useful information even though they may be sprinkled with affiliate links and advertisements. Examples of a successful email marketing message sent by autoresponders include those that contain product reviews whereby you recommend a reliable product or service to your customers. The fact that you have built a solid relationship with your email list means that you?re more trustworthy, essentially bolstering your chances of actually making the affiliate or product sale.
Email marketing using autoresponders is definitely a great way to generate product and affiliate sales. Using this marketing platform essentially gives you your very own customizable, automatic marketing plan that can achieve sales on autopilot. Autoresponders such as Aweber and ProSender offer truly valuable resources and low-cost startup plans that can help you get started with email marketing quickly.
Hello I am Rahul Madhiwalla. I have a simple mission. To help people use the internet to enhance their lives. If you are interested in knowing how internet can help you in generating additional income then please visit http://incomesfrominternet.com. Also you can follow me on http://www.twitter.com/rahulhma.
Rahul Madhiwalla.
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