Seven Things You Should Know Before You Buy Cosmetics Online

Over the past decade, people have increased their amount of internet purchases. A product that is starting to see a tremendous internet sales boost is makeup. More and more, people are starting to turn to the internet re-stock their cosmetic cases. There are more websites devoted to cosmetic sales. These websites range from manufacturer?s having an e-commerce site, large sites that sell beauty products, and online auction sites selling beauty products. Unfortunately, there can be disadvantages to using e-commerce sites to buy makeup products. These seven points to know about buying cosmetics online should result in making a good purchase.

1. Buy brands that you trust from reputable stores

Buying makeup from brands you trust helps to avoid some of the problems with buying makeup online. You will be less likely to return the product and there is a good chance you will not experience skin irritations from a brand you know. Many prominent cosmetic companies, like M.A.C., have e-commerce sites. There are several online retailers that sell cosmetics. Sephora, who also has a physical store, and Beauty.com are two examples of cosmetic retailers that are reputable and have been in business a long time. The great thing about these two sites is that they allow you to purchase makeup from several brands in one place.

2. Try not to buy a lot of makeup that you have never used before

If you feel the need to be adventurous and try new colors or brands, buy small amounts. You do not want to spend tons of money on a product that you may or may not like. Avoid experimenting with expensive cosmetic items. Try a lipstick or lip liner; these items tend to not be as expensive. You will save yourself the frustration of having expensive makeup that you cannot use and may end up discarding. Do not experiment with products like concealer and foundation. They tend to be more expensive and it is hard to use an online swatch to get a proper skin color match.

3. Do your research

Buying cosmetics online is convenient. Internet retail stores never close and you can make purchase without leaving your home. Researching the products will help you make informed purchase decisions. Make a list of the makeup you want to try, search the internet and try to find out as much information about product and manufacturer as you can. Important information to know includes how this product will react with your skin type. There are several websites available to help consumers understand what makeup they should buy, the brands to buy, and the brands to avoid. InMyKit.com is a site that provides consumers with highly valuable and respected makeup advice. Started in 2005, this website?s focus is cosmetic products and tools. The products listed on the website were reviewed by professionals after they were tested.

4. Beware of counterfeit makeup

The increased popularity of internet shopping means there are more retailers selling goods online. Unfortunately, some of these retailers may sell counterfeit products. Buying counterfeit shoes or clothing is one thing, but buying counterfeit makeup is dangerous. Often times these products are produced in unsanitary conditions and the quality is inferior to the real products. Most importantly, these products are made with harmful ingredients. Tests have shown that confiscated cosmetic knock-offs contain lead and cadmium. Buying from a reputable source guarantees these products will legitimate. You should also use common sense. If you a product from a website and the packaging is misspelled, it?s probably a fake. Also, if you are buying a brand you know, like M.A.C., and someone is selling a product the company has never made, it is definitely a fake. Other things to beware of include retailers that do not show pictures of their products and differences in the packaging.

5. Compare color swatches

Buying the wrong color is a common mistake when buying products online. Many websites will have different color swatches for the same product. It is good to get a general consensus of what the makeup color will look like. Check the brand?s website; this would be the best source to get an idea of the color. Makeupalley.com is a great review site. This site provides reviews of the products and their various shades. Understanding your skin tone will help you select colors that flatter your face. If you are best served by wearing warm tones, you might want to avoid colors where the swatches indicate they are cools.

6. Check reviews

There is no better advice than that of someone with experience. Use this logic in your favor when buying makeup online. Check out reviews. There are many users that are willing to write honest reviews of the makeup they have purchased. These reviews include information about the ease of the makeup?s application, any negative side effects, and how the colors look on their skin. Websites allow users to rate the products and write reviews. Sephora.com has a five star product rating system and lets users add their opinions. You can also sort product lists by bestsellers to find out what products customers are buying.

7. Look for coupons

People buy makeup online for several reasons. The internet in useful in finding discontinued brands and buying makeup online could mean savings. The internet is the comparison shopper?s dream. With a few clicks of a mouse, you can search and compare the prices of your favorite cosmetics. It is now even easier with sites like Thefind.com. This website is fabulous. Just type in the product you are looking for and the site brings up results for that product. You will find out where it is sold and how much it costs. When you see a product you like, click the link and you will be taken to that retailer. Shopping on the internet also allows you to take advantage of savings that are not in stores. Retail Me Not is a great website to check for coupons that would make your purchase less expensive.

The internet is a great place to buy makeup. It is full of retailers and you can access thousands of products. However, buying makeup online is not exactly fool-proof. A shopper should be aware of the negative aspects of buying cosmetics online as well as the benefits. Shopping online can be a positive experience. There are tons of ways to waste your money by buying products where the color does not work, the quality is bad, or it?s counterfeit. If you follow the tips on online makeup buying, you are guaranteed to find the brands, makeup and deals you seek.

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